7 Tips for Marketing Effectively to Seniors

1. Use Relatable Language.
2. Don’t Assume Other People Make Their Buying Decisions.
3. Understand Their Criteria is Different Than Younger Generations.
4. Make Things Easy for Them.
5. Use Multi-Channel Marketing (like catalogs)
6. Give Them Something Familiar.
7. Personalize Their Experience.

How do I market to seniors on Facebook?

3 Strategies To Target Seniors On Facebook

1. Tell them what you want them to do. While teens and young people often share items without thinking about it, those in this demographic don’t find it as appealing.
2. Use clear pictures.
3. Offer value in your content.

How can we help elderly customers?

Here are some suggestions for making the interaction go smoothly.

1. Treat Them with Respect. Seniors often feel like they are being patronized or belittled by young call center services agents even when it is not so.
2. Write It Down.
3. Give Coupons.
4. Patience is Virtue.
5. Maintain a Cheerful and Helpful Attitude.
6. Lend an Ear.

What social media do seniors use?

What social media platforms do Seniors use? The simple answer is Facebook, YouTube, Pinterest, Instagram, LinkedIn and Twitter. Although the rankings are not equal. According to the Pew Institute in a study published in 2018, Facebook and Youtube are the top platforms used by older adults by a wide margin.

What websites do seniors visit?

Top 10 best websites for seniors in 2019

• 1) AARP for deals and discourse.
• 2) Pogo for fun and games.
• 3) Lots of laughs at Suddenly Senior.
• 4) Interact at Third Age.
• 5) Seniors guide to computers.
• 6) Love to know everything!
• 7) Retirement in style.
• 8) Travel with the Evergreen Club.

How do you greet an elderly person?

The most polite thing to do is merely to say ” Hello “, or “Good morning/Good afternoon/Good evening”.

What to talk to seniors about?

Here are a few topics and conversation starters to try:

• Where were you born?
• What’s the story behind your name?
• What was your first job?
• What did you do for fun when you were a child?
• What were your childhood favorites — food, movie, game, colors?
• What inventions, fads, or world events do you remember most vividly?

How do you build relationships with the elderly?

7 Relationship Tips for the Elderly

1. Be an Advocate.
2. Practice Good Communication Skills.
3. Use Technology to Nurture Friendships.
4. Celebrate Important Dates.
5. Host Family Get-Togethers.
6. Share Meals with Loved Ones.
7. Focus on Quality Not Quantity.

Do older people prefer Facebook?

Many of the marketers we spoke with reported that Facebook was the most useful platform for reaching an older demographic. According to Pew, 62% of internet users ages 65 and older use Facebook, and 72% of 50- to 64-year-olds use it. Facebook has the highest number of users in these age ranges.

What social media platform is most popular with seniors?

Facebook is probably the most popular social media site for millennials, older adults, and seniors. The platform is mainly used to keep up with friends and family, share photos and videos, and connect with other like-minded individuals around the world.

Why do elderly not use social media?

Barriers like understanding the internet as a dangerous place, social networking sites being places of socially unacceptable behavior, and regarding the required skills to use computers as being too much, they found the assumptions associated with computers as one of the factors hindering seniors.

Where is the best place to advertise to seniors?

Use Facebook and Twitter to reach seniors in the 50-65 age range, and stick to more traditional marketing strategies, like TV commercials and direct mail, to reach older generations. Focus on clear and relevant language and keep advertisements short and sweet for the most impact.

What topics are seniors interested in?

What topics are seniors interested in?

• Ask About Their Past. The elderly like to talk much about their past.
• Ask for Their Views on the Present.
• Look Toward the Future.
• Ask About Their Favorite Things.
• Discuss Their Life Achievements.
• Discuss the Colleges They Went to.
• Discuss Their Families.
• Discuss Their Spouses.

What do seniors find interesting?

Below are some great fun ideas for seniors to do.

• Board Games.
• Art/Drawing/Painting.
• Journaling/Writing.
• Hiking/Nature.
• Theater.
• Go to the Local Senior Center.
• Go to a Movie.
• Volunteer.